In the planet of technology communication has become easier than ever. The planet has now shrunk from the vast populated land to a network of communicating individuals surviving in a global village. People from all over the globe have come closer together and distances have decreased to the extent an individual is merely a click away.
In this ever-growing network of individuals a new theory has emerged, the idea of 6 degrees of separation. The idea behind that is that between you and any someone else in the world is a chain no more than six people. This emphasizes the importance of online communication and just how it has made the planet a whole lot smaller.
This can be a power of social media marketing and the developments in online communication. A happening in one part of the world reaches to the second part in just a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a large number of benefits.
SOCIAL MEDIA brings global fame to your name.
This is your ticket to international level fame. Your organization or your name could possibly be known through the entire globe with an incredible number of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. As soon as you step into the world of the social media these people become your customers. Your services are merely an individual search away.
Promote your business or product as a significant product.
This technology provides you usage of virtually the whole world and all its inhabitants. They are there to learn and share anything that you need to say. This is your chance to establish an image for yourself that “Hey! I am here to accomplish business” and “I am serious about the merchandise or services that I provide”.
Brings you closer to a large number of people without much effort.
Social media is practically free. If you were to attempt to get in touch with thousands of people through physical means you’ll have to make a large amount of investments. This technology is the way to most efficiently get in touch with your potential clients, not only in terms of finances but in terms of time aswell.
Gives you feedback on the sort of viewer you have.
An interesting thing about marketing on these social websites may be the level of feedback that you can expect. Using social media can certainly educate you about the those people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to get improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, as well as their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media educates you about the individuals who took interest in it. Luxury Travel Guides get to know them personally through the network of social media marketing.
Established an efficient communication channel between you and your client.
Your client may have some issue or he might need help or desire to enquire more about your product. Your presence on social media marketing allows you to respond to him on a personal level. Therefore assures the client that you are responsible and instills a feeling of trust.
Your company is seen as a person.
Generally people might not prefer to do business with an organization or a corporation and prefer to work with individuals. For the reason that a person is real; he has a real presence in this world, he is someone you can relate to, he’s got feelings, thoughts, and emotions. Having your organization on the social media marketing gives it a human personification. It looks more of an individual than a company; someone people can speak to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.
Makes you more accessible.
Social media sites make sure your presence round the clock, 7 days weekly. You client can easily drop off a message and you will choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a sense of loyalty for the brand. This constant availability can’t be found when coping with a physical office because of office opening and closing times. This ease for the customers to reach out for you within their time of need can only just be ensured by social media.
Social media marketing levels the playing field.
Whether you’re a multinational company or perhaps a single person start-up, in the world of social media you are all on the same level. Your finances and resources might not make much of a difference when it comes to social media marketing. What does change lives can be your skill to communicate and attract people and the grade of the merchandise or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, as the marketing of giant enterprises would continue to dominate. Social media network offers you a fair playing field showing your true spirit and skill.
You might discover new potential clients or customers.
While reviewing your feedback of viewers you might commence to see obvious patterns in your organization response. People from a particular region that you might never have thought of are showing a great deal of interest in your product are your very best clients. These patterns will also allow you to visit a certain untapped markets that you can exploit. It is possible to swiftly move and make use of the opportunity.
Marketing campaign is easier to manage and cost-effective.
Setting up a social media marketing campaign requires significantly less effort than actually aiming to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Social media is relatively easy to manage and quite frequently updated.
Your network grows exponentially.
As more people add to your social network, they end up being the cause for more people to become listed on in. Because the people keep adding the rate of which people are added grows with them. And as the tree branches out, so will your business.
People are more receptive to Social Media.
People have a tendency to pay more focus on things on the social media. This is because people feel that in comparison to mainstream marketing social media does not have any political agenda behind the info or the presence of any big corporation selling their products. It is just people sharing their knowledge and opinions. Which means people tend to pay more attention to social media marketing posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media marketing feeds for posts that their family and friends make, and there you’re, right in between all their posts together with your latest news or promotion. The readers are bound to pay attention to everything you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.